Standards In Progress: Making Video Posters Accessible, Responsive, and an Element
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I'm showing just a sampling of the available markup here of course–you might want to coordinate multiple art-directed video and picture sources for example, or load eagerly instead of lazily, and add captions for the video. But broadly, by piggybacking on the features that
<img>already provides,<poster>will not only give authors full control over responsive poster image delivery (and features likefetchpriority,sizes="auto",decoding, and lazy-loading). But also, for the first time, usingimgmeans that poster images can become perceivable and understandable for users with disabilities who rely on assistive technology–by usingalttext to describe the poster image.