Performance vs. Functionality: Making the Right Site Speed Tradeoffs

Fortunes are made and lost based on how brands thread the needle between site speed and functionality. Despite this, the Retail Systems Research (RSR)’s survey reveals the average retailer’s website is still too slow, and their mobile sites are even slower.

Even worse, many have no idea how they stack up.

This is really amazing — and sad — to read in 2020, after so many years of performance best practices sharing and advocacy, including Google's marketing around it. 🤷‍♂️