Boris Schapira avatar Boris Schapira

Trackers on Your Domain, Revenue Risk

Screenshot of “Trackers on Your Domain, Revenue Risk”

In this article, Boris shows how new practices around third party trackers hidden as first party assets, to "escape" GDPR and trackers blockers, can lead to security and performance issues, leading to potential business loss.

We already know that the degradation of Web Performance impacts ranking. With Chrome’s experiments, it could impact visits to your entire origin. We are no longer talking about people who will think that their connection may be temporarily poor, but about people who will be notified by Google that your site is slow, and will leave.

Do you really want to take that risk?


  1. screenshot of Google’s new reCAPTCHA has a dark side

    Katharine Schwab avatar Katharine Schwab

    Google’s new reCAPTCHA has a dark side

    Because reCaptcha v3 is likely to be on every page of a website, if you’re signed into your Google account there’s a chance Google is getting data about every single webpage you go to that is embedded with reCaptcha v3—and there many be no visual indication on the site that it’s happening, beyond a small reCaptcha logo hidden in the corner.

  2. Surveillez vos erreurs 404, elles peuvent être très instructives

    A l’heure où tout le monde ne jure que par l’optimisation du référencement — on dit Search Engine Optimization, ou SEO, pour faire branché — afin d’augmenter son trafic, et ainsi ses clients potentiels et/ou son revenu publicitaire, qui se soucie de vérifier ce qui se passe pour les internautes qui arrivent bien sur le site, mais sur une page qui n’existe pas, indiquée comme il se doit par une erreur HTTP 404[1] ?