Smart Quotes for Smart People
https:/
“Smart quotes” are the ideal form of quotation marks and apostrophes, and are commonly curly or sloped. "Dumb quotes," or straight quotes, are a vestigial constraint from typewriters when using one key for two different marks helped save space on a keyboard.
Also available in French thanks to Vincent: « Guillemets et apostrophes élégants pour gens élégants ».