Web Accessibility Initiative (WAI)
The Business Case for Digital Accessibility
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Public use of the web is more than 25 years old. It is no longer a novelty but an integrated, critical tool of modern life. As smart businesses integrate accessible design into their development and procurement processes, they understand the need for equal access by all people. The legal risks of ignoring accessibility are significant, and the benefits have also been demonstrated by leaders like Apple, Barclays, NPR, IBM, Microsoft and hundreds more. […] By developing a long-term commitment to accessibility and by using WAI resources to develop policy and implement a strategy to bring that commitment to life, your business will reach this market and is likely to thrive in unexpected and self-sustaining ways.
Alistair Shepherd
Tyler Sticka
Jason Grigsby