Rob O'Leary

The next generation image format for the web is not JPEG XL?

Screenshot of “The next generation image format for the web is not JPEG XL?”

Perhaps, the jig is not up for JPEG XL and HEIC. WebP was in Chrome for 5 years before the others decided to follow suit. The format war is a war of attrition!

May the format, pure of heart, triumph and rule the seven kingdoms!

Or maybe, it does not have to be a war, can the spoils be shared and we can rule together in harmony? Can we have AVIF and JPEG XL?


  1. screenshot of The Case for JPEG XL

    Jon Sneyers avatar Jon Sneyers

    The Case for JPEG XL

    Jon gives a good overview of everything JPEG XL improves over other image formats. This article can be seen by some as biaised, as Jon is part of the team that created the format, but I really think it honestly shows clear advantages, and I hope it will help people understand JPEG XL support in browsers would be great.