Baymard Institute

The Current State of Homepage UX – 8 Common Pitfalls

Screenshot of “The Current State of Homepage UX – 8 Common Pitfalls”

https://baymard.com/blog/2021-current-state-of-ecommerce-homepage-ux

while the homepage may not be the predominant entrance path it once was […], it still serves a central role as an anchor for the site’s category taxonomy, and an escape route — a place to refer back to throughout the shopping session.

And yet, we struggle daily with most website… 😭

  3. Note from 31 May 2024

    Please, please, please… check on the sites you build that using Command #fn1" id="fnref1">[1] + click #fn2" id="fnref2">[2] always opens links in a new tab, even if you used some JavaScript to build a dumb Web link!

    I see too many sites where Cmd + click opens the link in the current tab, so when browsing a list of links, if I want to open them in new tabs (for example to compare products), I need to use right click and then select the "open link in a new tab" option, for each link.

    Really cumbersome! 😡

    1. Command on a Mac, but I guess Control on Windows and Linux? #fnref1" class="footnote-backref">↩︎

    2. Check the click both with mouses and trackpads! #fnref2" class="footnote-backref">↩︎