We’re bombarded by more information than ever before. With the rise of all this information comes a rise of the amount of bullshit we’re exposed to. Death to Bullshit is a rallying cry to rid the world of bullshit and demand experiences that respect people and their time.
Brad Frost gave a great talk at Creative Mornings in Pittsburgh in April 2013:
Unfortunately, we didn't get better along the years…
we as creators have a decision to make: do we want to be part of the 90% of noise out there, or do we want to be part of the 10% of signal?