Jessica Davies

After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue

Screenshot of “After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue”

Great demonstration that GDPR is not a threat for publishers who favor quality:

The desirability of a brand may be stronger than the targeting capabilities. We have not been impacted from a revenue standpoint, and, on the contrary, our digital advertising business continues to grow nicely.